Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters Universal Publishers ( 01 April, 2001 ) Book Our Price : £ 13.95 Prices subject to change. usually dispatched within 7 to 8 days.

Poor content and not much of it

Probably the worst quality search engine optimisation book Ive purchased. 50% of the content seems to consist of blank pages and what there was wasnt anything more than that already available on the web for free. Sorry but I really would steer clear.

Vague generalisation not worth the money

This book is only 76 pages, with a large number of those being pages with example forms. The information is basically good and well founded, but of no use to anyone but the ABSOLUTE beginner to search engine optimisation that wishes to improve their own site. The inclusion of forms to help planning and tracking a search engine promotion strategy attracted me to this book, however it wasn’t enough for me to believe that it was worth the money. The forms are just guides on writing lists of search engines, dates and the promotions you made towards them. The beginning of this book states that it’s for amateurs, which it certainly is. Ironically the online guide to the book (http://www.thewritemarket.com/intro.shtml) has a small amount of value to it. In short, this is not worth the money and I’m sorry I purchased it.

Useful, but nothing new

Although this book does contain useful information, there is nothing that cannot be found for free on the internet. The main advantage of this book is having all of the information structured and in one place.