European Food Marketing Directory Euromonitor Ltd ( August, 1987 ) Book Our Price : £ 85.00 Prices subject to change. we are currently unable to offer this title. It may be out of stock with the publisher or out of print. If you would like to purchase this title, we recommend that you occasionally check this page to see if it has become available.

someday all supermarkets could be like this!

If only all businesses approached customer care the way that this book advocates then we would all have tremendous shopping experiences every time we ventured out! Whatever the business there are valuable lessons to be learned from this book which is written in plain, no nonsense language with humour and real stories to illustrate the points made. I recommend this book wholeheartedly to everyone in business - Read it if you dare!

A common sense approach to customer care.

At last a pleasurable read which is sensibly written to convey a common sense approach to customer care. A how to guide on acquiring and retaining customers with the emphasis on really listening to the shopper and learning about your company from the customers point of view. Reading this book I felt I was taking part in a conversation, with the author sharing his selling principles instead of a shouting from the pulpit scenario. These are trades secrets after all from a successful businessman who gladly imparts his knowledge and shows us that they are not secrets after all. This is a book for everyone not just managers and directors with a practical approach to writing, which makes for easy reading. If everyone in business read and applied Fergal Quinns methodology then shopping would always be a pleasant experience.

Excellent book for anyone interested in customer service!

The Irish Grocer gives an amuzing and readable account of a service industry and the importance of satisfying customers. If you have any interest at all in this field then read this book! Plenty of convincing anecdotal evidence gives credence to Mr Quinns ideas and insights on customer service. A very useful read.