Get Clients Now!: 28-day Marketing Program for Professionals and Consultants Amacom ( 01 February, 1999 ) Book Our Price : £ 10.12 List Price : £ 11.25 You save £1.13 (10% off) Prices subject to change. usually dispatched within 24 hours.

I wish there was a five star plus that one could award!

This book does what it says. A 28 day marketing program designed for new and established consultants to get clients. The first half is about defining your strategies and action plans for gaining new clients, and the second half gives you a day by day methodology for implementing them. What is really useful is that it doesnt work on a one size fits all basis. It encourages you first to work out at what stage you get stuck in terms of achieving new business. Is it at the filling the pipeline stage, following up, getting appointments or closing the stages? It then provides a series of tools to get through that particular hurdle, recognising that not everyone is comfortable at doing the same things. For instance, if youre comfortable cold calling and networking, then it helps you defines a strategy to build on those strengths. If you hate, as I do, cold calling but are happy standing up making presentations and writing for the media, it helps you define an action plan to gain visibility and credibility that way. And along the way, it provides case histories and helpful examples to help you along. The only downside is that even for me, who has spent many years working in the US, its a little over the top on US motivational phrasing! Having said that, the strategies and principles are just as relevant for the UK and other countries and well worth the investment.

An excellent book on marketing services

One book which has made a big impact on both me and a number of clients over the summer has been C.J. Haydens "Get Clients Now!". It wont win any awards for the subtlety of its title, but it does tell you what the book is about. There are a number of things that make Get Clients Now! Stand out from many other marketing books. First of all it is aimed at people selling a service. So many marketing books are aimed at people selling the enormous variety of widgets that there are - physical things that you can pick up with your hands, turn around and look at, see what youre getting for your money. Marketing services is a different ball game. Secondly, Get Clients Now offers a simple breakdown of the marketing process along with a quick diagnostic to help you identify what are the most effective marketing activities for you to use. Thirdly, the enormous numbers of ideas she offers for marketing activities are not country specific (eg lots of U.S. based organisations that are of no use to anybody in Europe!). Fourthly, she offers a simple step-by-step program that anybody can follow. If you dont, its certainly not because its not clear what to do next. Ive certainly found it to be useful, so have a number of my clients. If youre involved in a service business then youll find a good approach that works in here - and if you know someone who works in or runs a service business, make sure they know about it too!

The best book on generating business

From the very begining this book offers you not only a simple but effective program to attract business but also generates in you the energy and the creativity to get on with. Ive seen results immediatly - energy, planning, ideas, results. Thanks a lot, my business boosted and Im at the begining of the 28 days program.