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Selling Online: How to Become a Successful E-commerce Merchant
Dearborn Trade Publishing (
01 April, 2001 )
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Valuable guide to selling products online  |
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This book is one of the best books on ecommerce I have read . It is full of practical and down to earth advice about setting up a website that sells . I have had a website for a couple of years and I have learned the hard way about the pitfalls of ecommerce. This book would definitely have saved me time and money if I had read it before starting . The chapter " Tips about building an effective online store" is the most important and valuable part of the book with a lot of useful advice . I would recommend this book to anyone setting up a commercial website.
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How to move minds and influence people  |
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A great read - easy to pick up and read in bite size chunks with lots of useful tips. Refreshingly good in this day and age of long, dull business books plus Iain doesnt try to baffle the reader with complex business jargon. Id recommend it to anyone who wants a good interesting read with some great little stories.
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Customer review  |
This books is not only a refreshing take on how we can all communicate in a more compelling and incredibly human way, but also generates some powerful insights for the reader about your life, where youre at, and how you want your life to be! Not surprisingly, the book uses some powerful stories to get the key points across... The stories resontate with their familiarity, of much loved films, and self-insights of habits and circumstances ;-) This book is easy to read, and more importantly includes examples, illustrations, practical guidelines and exercises to get you on your way. Dont be fooled by the title and think this is a "business book". One of the lovely things about it is the diversity of its application: your busines, your career, your life, your kids! A serious contender as a book to slot into your bag for commuting dipping!
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