How to Write Sales Letters That Sell Kogan Page ( 01 May, 2003 ) Book Our Price : £ 15.20 List Price : £ 16.88 You save £1.68 (10% off) Prices subject to change. usually dispatched within 24 hours.

One for for the book shelves

This book is well written, and contains lots of good ideas for direct marketing material. Clearly its an update of an older version and some of it seems a bit dated, but much of the content is timeless. The author has a strong preference for long direct mail letters which I am not sure people now have the patience to read, but other than that just rereading it occasionally will keep your writing to the point.

A "cant put down" book

This book is everything it claims to be. Just about every page contains a pearl or wisdom.

A handbook for SMEs

As the back cover states, this is mandatory reading for marketing managers. If youre an SME without a dedicated marketing manager this book will provide the education you need to get the most from your marketing spend. It did for me. The book covers everything you need to know if you want to do a DIY marketing job that will look like it was done by professionals. If youve got a bit more to spend, there are also chapters on choosing and working with an agency.