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Search Engine Advertising: Buying Your Way to the Top to Increase Sales
Cisco Press (an imprint of Macmillan Technical Pub (
March, 2004 )
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Web Site Optimisation for Search Engine Visibility  |
I bought this book based on other reviews. It turned out to be a good buy. I cant wait to put it into practice. The book runs through different scenarios (new web site, existing web site, etc.) The tips given seem to make sense, but I guess that to achieve a consistent high ranking I will have to part with some money.Although I am a relative novice I feel I have more confidence to proceed to make my web site(s) highly visible and sucessful.
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Search Engine Visibilty  |
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I saw Shari speak at a seminar last year and she was very knowledgeable in her presentation and afterwards mingling with delegates. Her book is just as great - in fact its fabulous, the best SEO book I ever ordered. Its modern, up-to-date, and as something of an SEO expert already I know shes telling us the right things. If you buy one SEO book make it this one, great value for money and the methods will work!
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A must-have for search engine marketers and webdesigners  |
Shari Thurow will show you in this book that it is possible to design websites that looks nice, have great graphics and even use JavScript and such and still stay "search engine friendly". To achieve great rankings in search engines websites dont have to be text only or HTML 1.0 and you dont have to engage in questionable methods to get good results either. Just follow the simple rules set in this great book.Personally, I would say that this books is both for people who never done search engine marketing - or search engine optimisation, before, and for people with more experience in the field. Most other books and reports Ive seen focus on "tips & tricks" - this book focus on how to make things right from the beginning. I highly recommend the book!
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