E-Marketing Excellence Butterworth Heinemann ( 11 December, 2001 ) Book Our Price : £ 19.99 Prices subject to change. usually dispatched within 24 hours.

At last! (I have read a dozen books looking for this one).

At last, a book I can get my teeth into. This book reminds me very much of the weighty tomes I ploughed through eight or nine years ago when I was hungry to soak up everything ever published about Database Marketing. Recently, I have read a dozen books looking for this one. The rest were all re-hashes of what I already knew or had deducted, and everything seemed to be well past its sell-by date. This is different. This book is dense, crammed with evidence and the best part - structure! The authors, Smith and Chaffey, certainly know their Marketing onions and have thoughtfully applied this crazy new world of e to the established disciplines that marketers have grown up with - the marketing Mix, the 4Ps, the 7Ps, SOSTAC, the 5Is, the top 10 communications tools, etc. A solid blend of evidence, industry comment, quotations and process structuring, make this book a must-have for other professionals who, like me, are hungry for direction and fact in this bonkers e-marketing rave. My advice is to read it twice. The first time you will gobble it up and get a headache - indigestion. The second time you will scoop up what you need and build yourself a decent e-marketing plan that will stand the test of time and doubtless become your Marketing Departments pole star. If you dont read this book - you are still in the dark when it comes to eMarketing. 323 pages set to change your life. If you are looking fo a quick-fix however, this one may be over your head.

Un libro muy útil, riguroso, y altamente recomendable.

La obra aporta una visión amplia y en profundidad de las implicaciones de Internet en la disciplina de marketing. Tiene la ventaja de aunar aportaciones académicas, procedentes de los autores e investigadores más relevantes en el área, y contenidos útiles para la definición de estrategias en la práctica del marketing en Internet. Muy recomendable, tanto para estudiantes, como para profesionales.

A good foundation book

A great book for anyone wanting basic knowledge of how to start an online buisness. Id say its definetly geared more towards online stores than selling skills online. None the less a good book for beginners, if you dont mind hearing the word Yahoo! advertised on everyother page.