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101 Ways to Promote Your Web Site: Fourth Edition
Maximum Press (
07 October, 2002 )
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"101 Ways.." Proves that you can never know everything  |
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I have traveled across the USA for years consulting with major corporations on how to improve their web sites. After reading Susan Sweeneys novel "101 Ways.." I have come to the conclusion that maybe I should do some more research. The book definitely proves that Susan knows what she is talking about. One of the finest Internet books Ive read in a while. After reading this book you could definitely take your web site to another level!
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Book Title and Contents Do Not Match  |
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The book is better than a few other books I have bought. I have used most of the techniques listed in the book, and I know they work. However, I feel being cheated by the publisher because the book promises 101 ways, and I only found 56 ways. The subtitle is more accurate as it hints that the 101 ways include tips and resources. Also, Im very disappointed by the companion Web site. All I found are links to other Web sites mentioned in the book!!! Theres absolutely no value to this companion site. I would have given this book a higher score if it covers more of the promotion techniques in greater depth. Out of the 56 ways, only 1/3 are covered well, and they are already familiar to most people: seach engines, directories, newsgroups, mailing lists, banner ads, and cybermall. The book could have focused more on the less known techniques such as online seminars, interactive tours, chat rooms, free offers, sponsoring Net events, and techniques used by such popular sites as Amazon.com and CNet. Finally, like many of the Internet books I have bought, some of the information in the book is already out dated. For example, the domain name registration agency is no longer at www.internic.net. The author could have provided some advice on how to keep up with the changes on the Internet.
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I love this book!  |
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101 Ways to Promote Your Web Site will cut years off your internet marketing learning curve. The book has 17 Chapters, each filled with many great time saving tips to increase web site traffic. Each Chapter also provides a great list of online sites related to the topic so you can access time saving tools and other resources. Easy to read, easy to understand and easy to implement. I recommend it to anyone who has a web site and is interested in increasing traffic!
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