Little E, Big Commerce: How to Make a Profit Online (Virgin Business Guides) Virgin Books ( 22 February, 2001 ) Book Our Price : £ 6.99 List Price : £ 9.99 You save £3 (30% off) Prices subject to change. usually dispatched within 24 hours.

Critic of book

The Richard Branson foreword is the same foreword he has given to a series of books. So there is no evidence he has actually read the actual book. This should be noted. Although Bransons advice is useful in saying that he would listen to advice but be prepared to act on his on views. The actual book is not written by Branson. I feel this should have been mentioned on the internet site as I would have been able to see this in a book shop but not when buying the book over the internet.

You must buy it!!!!!!!

I liked it a lot. Nice and simple with great graphics and diagrams. Were using it as a DIY manual for our site. Its so bang up to date!

Very easy to understand, but very enterprising

Theres a nice 3 section structure to this and lots of diagrams. Actually I learned quite a lot about marketing in a roundabout way from the sections on communciations newsletters and promotion. The strategy section was superb: really concise and easy to get to grips with.